Break Out Your Puka Shell Necklace: Cheesy 90s Jewelry Is Back

Thought the puka shell necklace was done, dead, and forever lost in the late ’90s? Well, it’s back.

The sand-strewn accessory synonymous with beer-guzzling frat boys, hang-loose surfers, suburban mall rats, and the cast of every CW teen drama series recently received a makeover.

It returned on the runway, showing up at Prada men’s Spring 2018, where elevated dudes wore chunky shells. It also made an appearance at Prada Fall 2017 in varied pieces, layered over hefty coats and sweaters. Louis Vuitton men’s Spring 2018 brought out the necklace in its most memorable form: teeny white shells, appropriately paired with Hawaiian shirts.

Puka shell necklaces aren’t the only kind of tacky throwback jewelry to make a comeback. There’s also the cheeky anklet, as seen on Rihanna and Hailey Baldwin, while the charm necklace—a noughties favorite—was reincarnated at Dior as gold ornaments strung on a chain. Saluting the fashion woes of your past has never looked better.


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