Diet Coke Gets A Makeover To Boost Sales

Diet Coke has gotten a modern makeover in an effort to boost sagging sales.


Coca-Cola unveiled the update yesterday, which introduces four new flavors in addition to regular Diet Coke — Ginger Lime, Twisted Mango, Zesty Blood Orange and Fiesty Cherry — and a slimmer can with a different colored stripe down the side for each of the five flavors.


The taste of the regular Diet Coke isn’t changing. Sales of Diet Coke have fallen as people have switched to other low-calorie drinks, such as flavored carbonated water, and Coca-Cola is hoping to appeal to Millennials with the revamp.




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