Fox announced at their CinemaCon presentation late last week that it is creating a new film based on the “Choose Your Own Adventure” book series, and audiences in theaters will be able to use their smartphones to determine the outcome.
The film will be coupled with an app called CtrlMovie, developed and created by Kino. This is the first film in a potential multi-film partnership with Kino.
The technology, which was demonstrated in a trailer shown at CinemaCon, is similar to Telltale’s story-based, quick-decision video games, where players have a few seconds to choose how to respond to a certain situation and their decision having consequences later on in the story. Audiences watching “CYOA” will be able to vote on different options on the CtrlMovie app, meaning that no two screenings will have the same plot.
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