Lady Gaga’s Tour Merch Is Coming to Urban Outfitters

Lady Gaga is launching her own line of fashionable merch ahead of her world tour.


The pop queen is teaming up with Urban Outfitters for a 10-piece collection of men’s and women’s apparel and accessories ahead of the Joanne World Tour, which kicks off Aug. 1 in Vancouver.


Produced in partnership with Bravado (the same company that handled merch for Justin Bieber and The Weeknd), the collection includes long-sleeve and short-sleeve tees, a muscle tank, a hooded sweatshirt, a baseball cap, a tote and a maroon Joanne Alpha Industries bomber jacket — all featuring some form of artwork or portrait related to Gaga’s new album or upcoming tour. Prices range from $16 to $279.


The Gaga x UO x Joanne collab drops at all North American stores Friday at 5 p.m. local time, before becoming available online Monday.




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