Nike knows that most women aren’t a size 0 — and the company finally got the mannequins to prove it.
The activewear retailer unveiled a line-up of curvy mannequins at its new-and-improved London flagship store Wednesday as part of a special floor dedicated just to women.
NikeTown says its third level now features “a full range of athlete figures” with “multiple plus-sized and para-sport mannequins” for the first time in the store’s history.
The new section also offers extended options for shoppers.
“To celebrate the diversity and inclusivity of sport, the space will not just celebrate local elite and grassroot athletes through visual content, but also show Nike plus size and para-sport mannequins for the first time on a retail space,” Nike said in a press release, according to CNN.
The introduction of the mannequins comes after Old Navy made a similar announcement in August 2018, and Nordstrom last month.