A big screen adaptation of Beatrix Potter’s Peter Rabbit has faced a backlash over the depiction of an allergy sufferer.
The film, which sees James Corden providing the voice of the eponymous star, features a scene where a villainous character is pelted with blackberries after a gang of bunnies learn that he is allergic to the fruit.
One character is even seeing firing the fruit into his mouth, until he eventually uses a EpiPen to treat the reaction.
Now, the moment in question has proved to be extremely divisive, with leading allergy campaigners calling for a subsequent boycott of the film.
In a Facebook post, the Kids with Allergies Foundation wrote: “The new movie, Peter Rabbit, has a scene that may be disturbing to young viewers who have a food allergy. A character is intentionally attacked with his allergen, leading to anaphylaxis and the use of epinephrine. Parents should be aware of this before your children see the movie so you can talk with your child(ren) about it.
Others led calls on social media for a boycott of the film.
As a parent of a child with food allergies, I am deeply disappointed with the new Peter rabbit movie for including a scene where that is a punchline. Not a joke. @JKCorden you have the platform to bring this issue to light and make amends for it
— jason_diebel (@DiebelJason) February 10, 2018
I am a mother of 2 Anaphylactic Boys And I will be boycotting this Film
Are you KIDDING MY kids do not make this up for attention or sympathy .
I could go on forever .. Boycott PETER RABBIT!
#sonypictures #notfunny #foodallergiesisnojoke#peterrabbit #boycott #anaphylactic pic.twitter.com/yUdrhfwnI6
— Holly Allen (@FitFVLady) February 10, 2018
Sony Pictures has also responded to the controversy, and apologized for the “cartoonish” depiction of the condition. The studio and filmmakers said they “sincerely regret not being more aware and sensitive to this issue, and we truly apologize”.