One of the latest beauty trends flooding our TikTok feed is rice water as a DIY hair treatment. Just type “rice water” into any social media search bar and a slew of suggestions pop up. Rice water for hair growth, rice water recipes, rice water before and after, rice water tutorials — the list goes on. Benefits include boosting growth and adding shine to strengthening and softening. Rice water’s usage on hair is ancient — such treatments have been found to trace back centuries. Fast forward and you’ll also find rice-derived ingredients in a growing number of hair products. What exactly is rice water? Simply put, rice water is pretty much what it sounds like: water that is leftover after cooking or soaking rice. #tiktoktalk
Hairfluencers are driving a rice water craze on Reels and TikTok
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